Free to Air Television Services in Australia Industry Market Research Report now updated by IBISWorld
Melbourne, Australia (PRWEB) April 21, 2012
The introduction of new digital media is fragmenting media viewing and access patterns, particularly among people aged 15 to 30 years. According to IBISWorld industry analyst Nick Sallmann, ?as a result of this fragmentation, free-to-air TV is struggling to maintain audience numbers and its share of total advertising revenue.? IBISWorld anticipates that revenue for the Free to Air Television Services industry in Australia will increase 1.5% in 2011-12, to reach $ 5.0 billion. However, over the five years through 2011-12, revenue is expected to decline 4.4% per annum. The commercial segment of the industry is sensitive to advertising revenue allocated to free-to-air TV services relative to other media such as radio, newspapers, magazines and new digital media. Revenue is also influenced by the penetration of pay-TV services into households, as this affects available audience size, an important consideration for advertisers.
Over the five years through 2016-17, industry revenue is forecast to grow. However, a decline is expected in the national audience watching free-to-air TV, despite further developments in new digital media for commercial TV. ?Advertising will continue to be diverted away from the costly main media in favour of direct promotional activities,? Sallmann adds. A more recent competitor to the industry, the internet, is likely to become the most dominant form of video provision in the future. In total, there are nine networks shaping the Free to Air Television Services industry in Australia. The top three players are Seven, Nine and Ten. Each of the top players is affiliated with a local network, either Prime Media, WIN Corp. or Southern Cross. In addition to these six, there are two government funded stations: the ABC and SBS (SBS also has commercial revenue streams). Lastly, there is Imparja Television, a commercial station that broadcasts to remote central Australia. The market share concentration is currently in a very volatile state. The change into digital broadcasting saw the introduction of many new stations from all major networks. In doing so, the networks have risked devaluing advertising air time. This only scrapes the surface of changes being made in the effort to increase media channels and potential advertising revenue. The internet is proving to be the new battleground of video content and is expected to change the entire structure of the industry.
For more information, visit IBISWorld?s Free to Air Television Services report in Australia industry page.
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IBISWorld industry Report Key Topics
The industry includes companies involved in providing free-to-air TV services, including free-to-air commercial and network TV, public or government-operated broadcasting services and community groups’ or organisations’ broadcasting services.
Industry Performance Executive Summary Key External Drivers Current Performance Industry Outlook Industry Life Cycle Products & Markets Supply Chain Products & Services Major Markets Globalisation & Trade Business Locations Competitive Landscape Market Share Concentration Key Success Factors Cost Structure Benchmarks Barriers to Entry Major Companies Operating Conditions Capital Intensity Key Statistics Industry Data Annual Change Key Ratios
About IBISWorld Inc. Recognised as the nation?s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com.au or call (03) 9655 3886.
So you are in the market for a 19 inch LCD Television? Well, helping you get a 19 inch LCD Television is what this site is all about. There are a few things to consider when looking for an LCD Television that will help you in your quest…if you just take your time to think and get organized. Following are the basic questions to ask and answers to consider:
- Why an LCD Television?
- Advantages of a 19 inch LCD Television?
- Best name brands for a 19 inch LCD Television?
Why an LCD Television?
Why do you want an LCD TELEVISION? Is it because your neighbor has an LCD television and you want to “keep up with the Joneses”? Is it because your friend has a plasma television and you want to show him that an LCD TV is better? Well, an LCD Television definitely has its advantages. If you have a very bright room with alot of natural sunlight, an LCD will probably be your better bet. LCDs are generally brighter than a plasma. So, if you are watching a ball game in the afternoon, then an LCD television would be a better choice. Another item to consider is the forecasted use of the television. LCD televisions are the better choice for heavy use with video games or as a computer monitor. There is no chance of a stationary image burn with an LCD. Conversely, there is the possibility of burn-in from logos, etc. with plasma televisions.
Advantages of a 19 inch LCD Television?
As mentioned above, a 19 inch LCD Television can also serve as a computer monitor without the risk of burn-in. 19 inches is quite the viewing screen when you are sitting only three feet away. Most LCD televisions are best viewed from a limited sweet spot in front of the screen. This matches well for a 19 inch LCD Television, since you will be sitting directly in front of the television. Another advantage of a 19 inch is its size when placing it in a small room or a bathroom. 19 inches is more than adequate for closer viewing distances without feeling overwhelmed by the size of the screen. You should also pay attention to the location of the inputs/outputs if you are using the 19 inch LCD as a monitor or for gaming. This can also come into consideration if you are mounting the 19 inch on the wall. Side inputs/outputs on the LCD can have quite an advantage. Price is also a consideration. You should fare much better purchasing a 19 inch LCD Television as opposed to a 52 inch set. Typically, the larger the LCD television, the higher the price.
Best name brands for a 19 inch LCD Television?
Panasonic. According to Consumer Reports, Panasonic has great LCDs. Samsung is also noted as strong. Sony is referred to as an LCD powerhouse. Olevia has lower priced LCD televisions. Toshiba has first-class LCD televisions. Others to consider are LG, Sharp, Phillips, Vizio and Westinghouse. Check into the warranty that comes standard with the television. Ask friends, colleagues and neighbors their experience with an LCD and the brand they bought.
In conclusion, recognize that you have already taken the first step and that is you are doing the research for a 19 inch LCD Television. It’s important to really ponder why you want an LCD television, why the 19 inch LCD Television and the best brands to consider. 19 inches is a great size, for the right purpose, with the right brand, at the right price. Good luck in your quest and I hope we have shed some light for your 19 inch LCD Television quest!